Monday, 22 January 2018

The Big Issue: Key Terminology


Advertising revenue -     
Articles - A piece of writing included with others in a newspaper, magazine           
Audience appeal - The audience who the magazine appeals to, either a broad audience or a niche audience, with specific interests, or narrow casting (small very specific audience)
Cost -              
Cultural and political awareness - Key component in empathy and someones understanding of the difference between themselves and people from other countries or other backgrounds
Culture - The ideas, customs and social behaviour of particular people or societies  
David v Goliath narratives -
Editor-in-chief - Has final responsibility for its operations ad policies and heads all departments of the organisation and is held accountable for delegator tasks o staff members and managing them.
Editorial content - The content that is not advertising based, it's the reason a customer goes to your website, the backbone of the content marketing service.
Editorial opinion - A written prose piece often publishes by a newspaper or magazine which expresses the opinion of a named author         
Emotional fulfilment -  A need or craving that when fulfilled, leaves you with a feeling of happiness and contentment but when unfulfilled, leads you with a feeling of unhappiness ad frustration.
Front cover - The front cover of a magazine, what the audience first sees     
Guest columnists -         
Hybrid genre - A cross-genre 
Ideological beliefs - Set of beliefs in which a group or soviet orders reality
Ideology - A set of opinions or beliefs of a group or an individual     
Independent publication - 
Institutional factors - Relate to structures in society, these include riles, norms and routines that guide behaviour    
Intertextuality - The relationship between texts
Interviews -  A meeting of people, face to face                  
John Bird and Gordon Roddick - The men who founded the magazine
Key appeals -     
Language code - A code that assigns letters or numbers as identifiers or classifiers for languages  
Low production values -
Magazine sales -           
Modes of address - Formal or informal modes of address to appeal to their target readership and suits the content of the magazines 
News
newly received or noteworthy information, especially about recent events.
a broadcast or published report of news
Not-for-profit organisation
Not for profit describes a type of organization that does notearn profits for its owners. All of the money earned by or donated to a not-for-profit organisation is used in pursuing the organisation's objectives and keeping it running. nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.
Passing trade 
Primary target audience
Public service 
Published                   
Rouge Traders - People without red jackets and clear ID badges that sell the magazine illegally
Socially aware
Start-up capital
Target audience - The people who buy the magazine/who the magazines aimed at          
The Big Issue 
The Big Issue Company Ltd - Independent publishers who publish The Big Issue
The Big Issue Foundation - Any money made from sales goes to this foundation to fund services
Vendors - Homeless people who sell The Big Issue on the streets                       
Weekly circulation      

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