Shelter vs NSPCC

• Both adverts display similar messages however NSPCC adverts seem more positive.
• Both have extreme close ups of their faces.
• All look serious and have sad facial expressions. 
• Both have the copy in small writing at the bottoms and the logo in the bottom right corner.
• All portray the message of help/getting help and not ignoring the problem, if its there speak up about it.
• All 3 NSPCC adverts use the same slogan - "When you can't talk about abuse, talk to us", this encourages teen or children to speak to someone who can help even if they are afraid.
• The symbols on the lips represent how they can't speak about it, but this is the problem NSPCC is trying to solve through these adverts.
• Both adverts use different age groups to show this can happen at any ages. However Shelters main target audience would be adults - men and women and families but NSPCC target audience would be babies, children and teens up to the age of 18, boys and girls. So both charities target different age groups. 
• Both adverts do a good job of portraying a certain message.
• NSPCC main colours - green and white.
• Shelter min colours - red and white.

Shelter focuses on homelessness and housing problems and tells you how to get help.
NSPCC focuses on preventing child abuse and neglect and offers advice on how you can keep children safe and informs you on children protection and safeguarding in the UK.
Both charities have their website name or links on the adverts to help the audience viewing the adverts to know where to go, to get help, if they are affected.

Shelter has been changing lives since 1966 - man aim to end homelessness
- Negative because they are affected but positive because they are wanting to make a change.
NSPCC helping since 1884 - main aim to end child abuse
- Trying to create a positive message by encouraging others to speak up if they are suffering from abuse, showing them that they are not alone.