Shelter Advertisement

• In this advertisement, red is the dominant colour, this represents danger because they need help.
• Entered text covering their faces.
• 1st picture is 1st person.
• 2nd picture is 3rd person.
• 3rd picture is 1st person.
• Very serious facial expressions - all look sad and confused.
• Direct gaze/eye contact with the audience.
• All use extreme closeup shots.
• Target audience is men, women and children either waning to donate or suffering from homeless.
• All include copy, website and logo/name, in the same place.
• They all want to convey the same message but with different stories.