Analysis Of Katy Perry 'Firework' Music Video
The
representation of Katy Perry in this video is that she is a pretty, glamorous,
young woman who is trying to be a role model for her target audience and encourage
them to be confident and do what they want and be who they want to be. She has
all her makeup and hair done nicely and is wearing a long, elegant dress. Her
target audience are young teens, both boys and girls and the video focuses a
lot on her target audience as a lot of the actors used, are representations of
some of her target audience. These include, the boy whose parents are arguing
and has to look after his younger sister, the girl who is unconfident about her
body at the party, the shy 'magician' boy who gets picked on by a group of older boys, the
young girl with cancer and the homosexual boy at the party who wants to go and
talk to a boy he likes.
Throughout the video you see their confidence grow as they listen to the lyrics of the song, with the use of animations and editing you can see the firework come out of them to match the lyrics “Cause there’s a spark in you”. They all change after they get this spark and become more comfortable and confident in the environment their in. This is to create a good impression and show the target audience that they can become more confident and shouldn't let anyone get to them.
The camera shots, angle and movements all show a role model representation of Katy Perry through the way they portray her and make her seem more confident by using the high angles, close ups and long shots. Long shots show her long, elegant dress and this shows the girly side of Katy, which a lot of young girls would look up too as she looks almost 'princess' like. The close-ups also express her confidence as you can see it in her face and through her different emotions. It is clear that throughout the video, Katy is trying to create a positive impact on her target audience and encourage them to be who they want, this is achieved through the lyrics and story of the music video.
Word count: 375
Throughout the video you see their confidence grow as they listen to the lyrics of the song, with the use of animations and editing you can see the firework come out of them to match the lyrics “Cause there’s a spark in you”. They all change after they get this spark and become more comfortable and confident in the environment their in. This is to create a good impression and show the target audience that they can become more confident and shouldn't let anyone get to them.
The camera shots, angle and movements all show a role model representation of Katy Perry through the way they portray her and make her seem more confident by using the high angles, close ups and long shots. Long shots show her long, elegant dress and this shows the girly side of Katy, which a lot of young girls would look up too as she looks almost 'princess' like. The close-ups also express her confidence as you can see it in her face and through her different emotions. It is clear that throughout the video, Katy is trying to create a positive impact on her target audience and encourage them to be who they want, this is achieved through the lyrics and story of the music video.
Word count: 375
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