This is an advertising poster for a new James Bond movie, it is designed to grab people’s attention, show what the films about/involves and encourages people to go and watch the film. This product is produced by an advertising company which produces adverts for things like new films and designs posters that are suitable for the cinema, target audience and the film itself. The target audience for this product would be people, mainly men or teens who are big fans of the James Bond movies and other action movies.
Denotations: It is a movie poster for the new James Bond movie ‘Spectre’. There is a man, holding a gun which suggests he could be the stereotypical ‘hero’ in action-adventure films and a lot of fighting or shooting would take place, also seen in most action films, especially Bond movies. There is also a woman, wearing a glamorous dress so from this you can infer that she could be the ‘hero’s’ helper but also his 'love interest'. These are both stereotypical characters from action-adventure movies. This movie poster connotes that the man and woman will most likely fall in love as the woman will be helping Bond and around him most of the time. In most action-adventure films, the stereotypical main characters fall in love, as it adds more entertainment and because they work together a lot of the time, however in a lot of action-adventure films they fall in love because the ‘hero’ saves the ‘princess’ so it becomes a happy ending. I can also infer there will be lots of shooting and fighting scenes as a gun is used in the main title/logo and Bond is always seen with a gun.
The representations in this product would be the man and the woman as they are seen as stereotypes because Bond is the strong, brave and handsome ‘hero’ who does all the fighting and protects the woman and has the main role in this movie. The woman is the helper and the ‘love interest', you can infer this from how she is wearing a long, tight and silver dress with her hair and makeup done nicely. The way Bond is standing in-front of the woman shows his power and how he is more dominant.
The product has been designed so it appeals to the audience as the main character, James Bond, is on it and most people should recognise him, especially if they are already big fans of the Bond movies. A gun is used in the logo and as a prop so people will know this is an action-adventure film and will include a lot of fight scenes which appeals to men but can also appeal to women, especially how a woman is one of the main characters.
The typography is very clear and easy to read and the white background helps all the text and pictures stand out more. The main information, like the title, logo and date of when it's coming out, stands out however the information that isn't as important but still needs to be on there is in a smaller size and at the bottom so it isn't as easy to read, unless up close.
The difference between dentition and connotation , when looking at images, is that the denotation is what you see/exactly what the image is and the connotation is what you can infer from the image or what it symoblises.
ReplyDeleteI am pleased with your response Ellie. You have shown a reasonable understanding of the representations constructed in the poster and I am pleased to see you drawing on your knowledge from GCSE Media when you identify the Hero and the Helper - you could have gone a little further and referred back to the fact that these are some of Vladimir Propp's character types.
DeleteAt times your analysis is vague and we will need to develop this. For example, at one point you write that "the white background helps all the text and pictures stand out more" - the phrase 'stand out more' is not in keeping with the expectations of advanced level analysis as, in reality, it doesn't mean very much.
Well done though.