Beats Advert
Structural Features of Print Advertisements
Visual Narrative:
·
Still image of ‘Jay- ‘, this is what the audience
will first see as it’s in a big, bold and white on a red background so it
stands out and s what the audience is drawn to straight away.
·
It makes the audience ask why the ‘Z’ from ‘Jay-Z’
is missing as most of the audience, younger audiences mainly, will know and
recognise that it meant to ne ‘Jay-Z’ so they will question why the ‘Z’ is
missing, this is later explained in the copy.
Copy:
·
Explains the visual narrative as the audience
questions are answered, as the copy and visual narrative are linked by
anchorage.
·
The copy explains that the ‘Z’ is missing
because you are missing out on good music or not hearing everything you should
be because you’re using cheap earbuds but if you use beats you can hear
everything/what you’ve been missing out on.
Slogan:
·
On this advert, there is no slogan for beats,
the only text is the copy.
Rule of Thirds:
·
When this advert is split into 9 different rectangles,
its clear to see where the focal points are.
·
In the bottom left there is the logo and the
rest of the copy. In the top 2 and top middle rectangles, there is the main
focal point of the ‘Jay- ‘. In the bottom middle, there is the first half of
the copy.
Colour:
·
In this advert, there is 3 main colours, which
are red, white and black, these link to the main colours of beat which is good
as it engages the audience and creates brand awareness. The main colour of the background
is red which makes it bright and makes the text stand out more. The white bold
text also stands out against the red background which catches the audience’s attention.
Persuasive Techniques of Print Advertisements
Testimonial/Endorsement:
·
This advert has nobody promoting the product so
this doesn’t work as a persuasive technique doesn’t work for this advert.
Association:
·
As there is no one promoting the product in this
advert there is no associations to be made.
Benefits:
·
This technique sort of works for this advert as
the problem is that cheap earbuds are not good enough and you missing out on
something better therefore the copy suggest that you shouldn’t use cheap
earbuds and use beats instead.
Reference to Authority:
·
There is no reference to authority is this advertisement.
Word Play:
·
There is no word play used in the copy of this advertisement.
Symbolism:
·
There is no main symbolism in this advert apart
from the logo which symbolises a part of a product.
Direct Gaze:
·
There is no direct gaze as no one is featured in
this advert, it is just text.
